Job Description

Account-Based Marketing Specialist

This is a remote position.

About The Company: This company was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (SaaS) companies. Unlike most agencies, who focus on only a few aspects of marketing, this company owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. They bring extensive experience in leadership, strategic direction, and a clear 'B2B SaaS Success Blueprint' proven to generate millions of dollars in attributed revenue for clients around the world. It prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day.

About the Role: This position offers a unique opportunity to gain hands-on experience in Account-Based Marketing (ABM) while helping companies grow. You'll start with a three-month on-the-job training period, shadowing an experienced ABM Strategist to learn processes, client interaction, and execution standards.

After training, you'll step into the role of ABM Specialist, taking the lead on managing campaigns, executing ABM strategies, and finding creative ways to optimize results. This role blends strategic marketing work with practical implementation and offers exposure to B2B SaaS marketing and client-facing responsibilities.

All hires will have a probationary period to ensure the role is the right fit. Working in this company means embracing self-improvement. We don't expect perfection, but we value attention to detail, endless curiosity, humility, and the drive to level up fast. We own our work by taking responsibility and accountability for the ideas we create. We ask "Why?" often and share our goals and experiences to challenge our thinking. By doing so, we uncover impactful insights that elevate our clients to new levels.

Responsibilities:

• Execute and manage campaigns through established channels.
• Provide campaign insights on Ideal Customer Profiles (ICP) and key Personas during execution.
• Define the ABM strategy and execution plan for list building and paid support engagements.
• Identify successes and failures in campaign channels.
• Track metrics and campaign performance.
• Coordinate with ABM Associates for successful campaigns.
• Create and manage targeted account lists.
• Implement ABM strategies effectively.
• Maintain clear communication with campaign stakeholders.
• Support the ABM Strategist in campaign implementation.
• Client-facing: Frequently interact with clients to report campaign performance and provide training for outbound tools.
• CMO-facing: Report to CMOs on specific topics and provide training for sales teams.

Requirements:

• Education/Background: Bachelor's degree or equivalent working experience.
• 1-2 years of outbound marketing experience.
• Expertise in data analysis.
• Proficient in outbound marketing and segmentation strategies.
• Skilled in quality assurance.
• Advanced to proficient knowledge of Google Spreadsheets, including formulas, scripting, and pivot tables.
• Proficiency in creating AI prompts and implementing AI scripts.
• Strong understanding of the list-building process and QA methodologies.
• Experienced with HubSpot and outreach tools.
• Highly organized with excellent project management capabilities.
• Quick to learn and adaptable in dynamic environments.
• Meticulous attention to detail.
• Skilled in efficient and effective online searching and web scraping techniques.
• Committed to adding value to every touchpoint, process, project, or task.
• Capable of developing new skills with minimal guidance.
• Exceptional communication skills.
• Takes ownership and accountability for their own mistakes.
• Proficient in executive reporting, capable of speaking truth to power using data and clear.

Benefits:

• $1,500-$2,000/month
• 100% remote from anywhere in Latam

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