Job Description

Overview

As a Search Engine Optimization Analyst, youll play an integral role on the brand team by providing insights that will inform our clients online marketing strategy. Youll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and youll gain an in-depth knowledge of how these capabilities work.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Qualifications

• A four-year degree in marketing, computer science or a related field
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem solving skills
• Strong verbal and written communication skills
• A desire to learn and improve at every opportunity - this job will involve comprehensive training and has rapid advancement potential
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $49,305 - $68,530. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience. The Company reserves the right to modify this pay range at any time. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The application deadline is 12/1/25.

All your information will be kept confidential according to EEO guidelines.

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