Digital News Manager Job at Nexstar Media Group, Webb, AL

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  • Nexstar Media Group
  • Webb, AL

Job Description

Job Title

Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at

With its warm, sunny climate, friendly people, and affordable cost of living, see why Dothan is such a great place to live. We're just an hour from the world's most beautiful beaches and a three-hour road trip to major cities like Atlanta and Birmingham.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Position Responsibilities

Produce digital and social content, including copy and video.

Research, report, write and edit stories for web and other digital platforms.

Oversee and improve daily digital editorial content with the goal of increasing user interactivity and traffic--particularly users in the local DMA.

Assist team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visits.

Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines to ensure content meets company standards for journalistic integrity and production quality.

Trains, coaches, and manages team of local digital journalists.

Evaluate website analytics and observe traffic trends as part of daily and long-term decision making for audience growth strategy.

Work with news director to craft and execute a digital strategy to grow distribution platforms to maximize readership, engagement, and video views.

Responsible for meeting local site KPI goals.

Promotes news content on social media.

Serve as a bridge between digital and broadcast in the local newsroom.

Create opportunities to market digital content on broadcast and use social media and website to build and reinforce brand recognition and drive viewers to television.

Monitor all forms of major local, state and national media (print, TV, digital, blogs, social) for breaking news, trending and exclusive stories that will grow engagement and drive and build local, local traffic.

Respond positively to feedback.

Some schedule flexibility (nights, weekends).

Flexibility to perform various other duties as assigned.

This position reports to the News Director.

Nexstar Media Group

Job Tags

Local area, Night shift, Weekend work,

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