About the Team
You will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites.
About the Role
The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights.
Responsibilities
You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM.
You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximize DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands.
You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.
Criteria
4+ years experience in digital marketing with a focus on SEM/Shopping campaign management. Performance marketing experience working for a DTC brand and/or Agency experience is a plus.
SEM/PLA bid management platform experience required: Kenshoo, SA360, etc.
Experience with Google PLA campaigns and associated platforms: Google Merchant Center, Product Feeds, PLA campaign setup, etc.
You know every feature in Google Ads and feel equally comfortable adding sitelinks, pulling reports, or planning brand new campaigns.
Strong MS Excel skills including vlookups, sumifs, pivot tables, etc.
Experienced with site analytics tools including Adobe Analytics or Google Analytics
Experience with a BI tool such as Tableau/Domo/PowerBI is desired.
Experience in analyzing large data sets from disparate sources and making recommendations /executing strategies from findings in collaboration with all levels of management
Strong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights.
1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
Proven results in developing cross-functional processes to streamline workflows
Bachelor's Degree or equivalent experience preferred
This role requires being onsite in the SF office Monday through Thursday and Friday as optional in the office
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $120,000-$133,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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