Search Engine Marketing Manager Job at SMB ENGINE, New York, NY

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  • SMB ENGINE
  • New York, NY

Job Description

Job Responsibilities
  • Understand and support clients' business goals.
  • Research, design, and implement successful SEM campaigns.
  • Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
  • Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.
Desired Skills and Experience

Knowledge and Skills
  • Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
  • Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
  • Knowledge of HTML/CSS and JavaScript is a plus.
  • Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
  • Excellent organizational and project management skills.
  • Demonstrated aptitude for understanding consumer behavior.
  • Ability to prioritize projects, pay attention to detail, and multi-task.
  • Strong written and verbal communication skills.
  • Function effectively under pressure and maintain a sense of humor.
  • Strong interpersonal and collaboration skills.
  • Willingness to help wherever needed.
Education and Experience
  • 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
  • 2+ years of experience with two or more of the following:
    • SEO
    • Website Usability
    • Marketing Analytics
    • Display Media Optimization
    • Social Media Management
  • 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
  • AdWords Certified a must
  • Bing certifications a plus.
  • Demonstrated experience with large campaigns is highly preferred.
What to expect:
  • Competitive base salary commensurate with experience
  • Performance-based options
  • Fun start-up culture
  • Access to senior management
  • Ability to grow within the organization
  • Training and support from all levels of the company

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