Job Description

Supervisor Search Engine Marketing

Philadelphia, PA / New York, NY / Washington DC

US Marketing Media / Permanent/full-time / Remote

The Supervisor of SEM is a strategic and executional lead responsible for overseeing SEM strategy, activation, and optimization across multiple life sciences and pharmaceutical brands. This role blends hands-on platform management with client strategy, data interpretation, and people leadership.

Working closely with the Director of SEM and cross-functional teams, the Supervisor guides the development of paid search campaigns that deliver measurable outcomes, working closely with cross-functional partners to align SEM with omnichannel media strategies. In addition to owning day-to-day campaign performance, the Supervisor oversees 12 direct reports, fostering their professional growth and ensuring operational excellence.

What You'll Do

• Lead SEM strategy development and execution across assigned client brands.
• Oversee campaign builds, QA, launches, pacing, and optimization in Google Ads, Microsoft Ads, and Search Ads 360.
• Develop keyword and audience strategies, competitive blunting, ad copy testing frameworks, and optimization roadmaps.
• Translate complex performance data into actionable insights and present results and recommendations to clients.
• Partner with analytics to define KPIs, measurement frameworks, and custom dashboards.
• Manage 12 direct reports, providing coaching, feedback, and performance management.
• Collaborate with creative, media, and account teams to ensure SEM is fully integrated into omnichannel programs.
• Stay ahead of platform updates, beta opportunities, and emerging trends, sharing innovations with the broader team.
• Ensure accuracy and compliance with MLR/PRC processes across all SEM deliverables.
• Support the Director of SEM in refining processes, developing best practices, and evolving the agency's SEM capability.

About You

• QUALIFICATIONS
• 46 years of paid search experience, including hands-on campaign management and client-facing leadership.
• Proven ability to develop and execute SEM strategies that drive measurable ROI.
• Deep knowledge of Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (Google Analytics, Adobe Analytics, etc.).
• Experience managing, mentoring, or coaching team members.
• Strong analytical and storytelling skills, with the ability to translate data into compelling insights.
• Excellent presentation and communication skills.
• Advanced Excel and PowerPoint proficiency.
• Healthcare or pharmaceutical advertising experience strongly preferred.
• Google Ads and SA360 certification required; Bing Ads certification a plus.

$90,000 - $110,000 a year

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognize 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counseling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

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